🇬🇧 Northern Ireland · 🇮🇪 Republic of Ireland · 🇬🇧 Great Britain

Your AI estate agent.Always on.

PropFlowAI replaces the traditional estate agent with Flo — an AI agent that manages your entire property sale or rental end-to-end. Advertising, viewings, offers, conveyancing, compliance and more. From £299.

Get early access → See how it works
✓ No estate agent commission ✓ Free to start ✓ PropertyPal · Daft.ie · Rightmove
Flo · AI Estate Agent
Online · try me below
⚡ Live demo
Hi — I'm Flo, PropFlowAI's AI estate agent. I can value your home, list it on every major portal, and manage your sale or rental end-to-end. Ask me anything — try one below.
24/7availability
6portals
3markets
£299from
Listing on PropertyPal + PropertyNews + Daft.ie + MyHome.ie + Rightmove + Zoopla

Selling or renting a property is expensive, slow, and opaque.

The status quo charges thousands for services technology can now deliver in real time. We built Flo to fix that.

£
£2,775
Average NI estate agent fee
Traditional agents charge 1–1.5% + VAT with no transparency, no real-time updates, and no guarantee of a better result.
%
12%
Average letting management fee
10–15% of every month's rent, year after year — for services that technology can now deliver at a fraction of the cost.
⏱
20 weeks
Average transaction time
Most of that time is administrative lag — emails between agents, solicitors and lenders that Flo eliminates.
Meet Flo

One AI agent. The entire transaction.

Flo manages every step — so you don't have to.

🏠01

Valuation

AI-powered AVM using Land Registry, PropertyPal and Daft data

📢02

Advertising

Flo lists your property on all relevant portals instantly

📅03

Viewings

Flo manages booking, confirmation, and buyer feedback

£04

Offers

Digital offer submission with Flo's negotiation advice

⚖05

Conveyancing

Flo tracks legal progress and chases delays automatically

✓06

Completion

Digital memo of sale, document vault, and completion

Flo is available 24/7 — including evenings, weekends, and public holidays. Every minute Flo works is a minute you don't have to.
Start your free listing →

Built for everyone in the property journey

Whether you're selling, renting, buying, or running a portfolio — Flo adapts to you.

Sell your home. Keep the commission.

Flo handles the listing, the inbox, the offers, and the conveyancing chase — for a fixed fee.

  • ✓ AI valuation — instant comparable analysis
  • ✓ PropertyPal, Daft.ie, and Rightmove listing in minutes
  • ✓ Digital offer management with Flo's negotiation advice
  • ✓ In-house conveyancing coordination
  • ✓ Embedded mortgage broker for your buyer
  • ✓ From £299 — save over £2,400 vs traditional agents
List my property →
14 Malone Road, Belfast
Listed 2 days ago · £395,000
Live
28
Total enquiries
3
Active offers
JO
James O'Neill — £385,000
Mortgage approved · 8-week close
Strongest
SB
Sarah Byrne — £372,000
First-time buyer · pre-approved
Countered
AR
Aoife Ryan — £368,000
Cash buyer · proof of funds
Reviewing

Manage your portfolio. Not your inbox.

Flo runs your tenant find, screening, compliance, rent collection — and flags problems before they happen.

  • ✓ Tenant find across all portals
  • ✓ AI-powered tenant screening and referencing
  • ✓ Quarterly AI property condition check-ins
  • ✓ Compliance dashboard — EPC, gas safety, EICR, RTB
  • ✓ Automated rent collection and arrears chasing
  • ✓ Full management from 8%/month — below-market rate
Manage my properties →
Portfolio compliance
3 properties · NI
Flo monitoring
£5,400
Rent collected this month
100%
On-time payments
⚡
EICR — 14 Malone Road
Expired 58 days ago · Flo found 3 quotes
Action
🔥
Gas Safety — 14 Malone Road
Renews in 49 days · auto-booked
Scheduled
📷
Q3 condition check-in
Sent to Emma Walsh · 12 photos pending
In progress

Find, offer, and complete — in one place.

Flo guides you from search to keys. Mortgage, conveyancing, and live transaction tracking — without the chasing.

  • ✓ Property search across NI, ROI and GB
  • ✓ Digital offer submission with mortgage pre-approval
  • ✓ Live conveyancing tracker
  • ✓ Embedded whole-of-market mortgage broker
  • ✓ Flo guides you through every step
Find my next home →
Your offer · 14 Malone Road
Submitted 20 Apr · £385,000
Step 4 of 8
✓
Offer submitted
Confirmed by seller in 12 minutes
Done
✓
Mortgage in principle
£420,000 approved · Halifax
Done
✓
Solicitor instructed
Henry & Co · file opened
Done
○
Searches ordered
Flo expects results in 7–10 days
In progress

For property professionals managing at scale.

White-label Flo for your clients. Multi-portfolio compliance, team roles, and accounting integrations.

  • ✓ Multi-client portfolio dashboard
  • ✓ Team roles and access management
  • ✓ Portfolio-wide compliance monitoring
  • ✓ Xero, DocuSign and CRM integrations
  • ✓ White-label Flo AI for your clients
  • ✓ Custom pricing — contact us
Talk to our enterprise team →
Enterprise dashboard
12 clients · 84 properties
White-label
£135K
MRR collected
11
Compliance alerts
NI
NI Trust Homes — 18 properties
3 issues · £28,400 MRR
Review
QU
QUB Student Lets — 24 properties
5 issues · £38,600 MRR
Review
MR
Malone Road Investors — 12 properties
All clear · £22,100 MRR
Healthy

Transparent pricing. No hidden fees.

Choose how much you want Flo to do.

Self-Serve
£299
Best for: DIY sellers comfortable managing viewings
  • PortalPropFlow only
  • ViewingsOwner-conducted
  • SupportFlo AI + email
  • ConveyancingSelf-arranged
Start with Self-Serve
Most popular
Standard
£799
Best for: most homeowners selling in NI or ROI
  • PortalPropertyPal + PropertyNews / Daft.ie
  • ViewingsPropFlow agent attends
  • SupportDedicated negotiator + Flo AI
  • ConveyancingIn-house coordination
Choose Standard
Premium
£1,499
Best for: higher-value homes wanting full coverage
  • PortalAll major portals
  • ViewingsSenior agent
  • SupportFull human + Flo AI team
  • ConveyancingEnd-to-end management
Go Premium
Concierge
0.5% of sale
Best for: prestige homes & bespoke campaigns
  • PortalAll portals + social campaigns
  • ViewingsDedicated agent
  • SupportWhite-glove full service
  • ConveyancingFull management + reporting
Contact Concierge
Lettings management from 8%/month — compare to 12–15% with traditional agents. See full pricing →

Covering the island of Ireland and Great Britain

Launching in Northern Ireland first. Expanding through Ireland and Great Britain by Year 3.

🇬🇧

Northern Ireland

Live · Year 1

Launched first. PropertyPal + PropertyNews integration. End-to-end NI conveyancing panel and FCA-authorised mortgage brokerage.

£2,400+Average saving vs traditional agent
🇮🇪

Republic of Ireland

Year 2 expansion

Daft.ie + MyHome.ie. PSRA-licensed, RTB-integrated. Building solicitor and broker panels in Dublin, Cork and Galway.

€4,000+Average saving in Dublin
🇬🇧

Great Britain

Year 3 rollout

Rightmove + Zoopla + OnTheMarket. Entering Scotland first, then England and Wales. Building regional partner solicitor panels.

Coming 2027Join the GB waitlist
Founder

Built by someone who's lived it.

PropFlowAI is founded by Nathaniel McGrory — a Northern Ireland-based entrepreneur with an LLB (First Class), an LLM with Distinction (QUB), an MBA (First Class), direct property investment and management experience, and a professional background spanning law, financial services, and technology. PropFlowAI is backed by an established network of solicitors, mortgage brokers, and property professionals.

LLB First Class LLM Distinction — QUB MBA First Class Property Investor since 2020 Henry & Company Solicitors Herbert Smith Freehills
Compliance

Built to be fully regulated.

  • ✓ HMRC AML registration (estate agency)
  • ✓ Property Redress Scheme membership
  • ✓ FCA Appointed Representative (mortgage brokerage)
  • ✓ PSRA licence application (Republic of Ireland)
  • ✓ Law Society NI panel solicitors
  • ✓ GDPR & ICO registered
  • ✓ EU AI Act compliant — all AI decisions explainable
Early access

What our early users say.

From the closed beta running across Northern Ireland.

★★★★★
"I listed my Belfast flat on a Sunday night and had two viewings booked by 9am Monday. Flo handled the inbox while I slept — I'd never go back to a high-street agent."
CO
Claire O'Hara
Seller · Belfast · BT9
★★★★★
"The compliance dashboard alone is worth the fee. Flo flagged my expiring gas safety three weeks out and had a contractor booked before I'd opened the email."
DM
Declan Mullan
Landlord · 6 properties · NI
★★★★★
"As a first-time buyer the live conveyancing tracker was the difference between confusion and confidence. I could see exactly where my offer was at, every day."
RP
Roisin Pollock
Buyer · Lisburn
142Beta households
£41M+Listed value
4.9/5Avg. rating
94%Would recommend

Frequently asked questions

Everything you need to know before getting started.

Flo is PropFlowAI's AI estate agent. Flo manages your property transaction end-to-end — generating listings, coordinating viewings, handling offers, tracking conveyancing, and monitoring compliance. Flo is available 24/7 and powered by Claude (Anthropic). A human PropFlowAI specialist is always available as backup.
Yes. PropFlowAI operates under the Estate Agents Act 1979, is registered with HMRC for anti-money laundering supervision, and is a member of a Property Redress Scheme. Our mortgage brokerage is authorised under FCA regulation. We hold all required regulatory permissions in each market we operate in.
At the start of every tenancy, Flo guides the tenant and landlord through a structured photo check-in. Our computer vision model analyses each image and generates a timestamped, legally robust condition report. Every 3 months, Flo sends the tenant a guided photo request comparing to the baseline. This replaces a traditional inventory clerk report — at no extra cost.
Depending on your pricing tier, PropFlowAI lists on PropertyPal and PropertyNews (NI), Daft.ie and MyHome.ie (ROI), and Rightmove, Zoopla, and OnTheMarket (GB).
PropFlowAI is an AI-first platform, not just an online listing service. We combine multi-portal advertising with digital offer management, in-house conveyancing coordination, an embedded mortgage broker, and a property condition intelligence system — in a single account. Online-only agents offer listings; PropFlowAI manages the entire transaction.
Yes. Every pricing tier includes access to a PropFlowAI human specialist. Flo handles the workflow; humans step in for complex negotiations, legal questions, or anything where you'd prefer a person involved.
We are launching in Northern Ireland first. The Republic of Ireland expansion is planned for Year 2, and Great Britain for Year 3. If you're outside NI, join our waitlist.
PropFlowAI is ICO registered and GDPR compliant. Your property data, documents, and personal information are encrypted in transit and at rest. We never sell your data to third parties. All AI decisions on our platform are explainable and auditable.

Ready to meet Flo?

Join homeowners and landlords across Northern Ireland getting early access to PropFlowAI.

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